What is it? Echinacea pallida, the pale purple coneflower, is a species of herbaceous perennial plant in the family Asteraceae.
Native to where? It is native to the central region of the United States.
Hardiness Zone: Plants are hardy from USDA Hardiness Zones 3 to 8.
What does it look like? It grows to 1.5 to 3 feet tall. Flower head rays are narrow, linear, elongated, and drooping, ranging from 1 to 3 inches long.
Bloom Time: Echinacea pallida blooms from June into July.
Growth Habit: It has a deep taproot enabling the plant to live long with little maintenance. It is capable of handling hot dry situations. Plants normally grow with one unbranched stem in the wild, but often produce multi-stemmed clumps in gardens. Plants should be spaced 1 foot apart.
Growing Conditions: It is very adaptable, tolerating drought, heat, humidity and preferring full sun in clay, loam, and sandy soils. It does not like soils that are too moist with poor drainage. The state of Wisconsin lists the species as threatened, mostly due to habitat loss and over-collection of roots.
Environmental Benefits: It is a favorite nectar source for pollinators, including butterflies and hummingbirds. Later in summer the large seed heads attract goldfinches and other birds. It is a larval host to the silvery checkerspot. It is deer resistant.
Source:
https://en.wikipedia.org/wiki/Echinacea_pallida
https://www.prairienursery.com/pale-purple-coneflower-echinacea-pallida.html
Image Source
By SEWilco - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2267745
By Llez - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=9855481